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before is too late...

Who Am I?

Ian Gareth Hadfield

For close to 30 years, I have been helping individuals and businesses tell their stories and connect with their audiences. My journey began in the world of theater and performance, where I honed my skills as an actor, director, and coach.

Through my experience, I realized the power of storytelling and its ability to engage, inspire, and persuade. This understanding is at the heart of my approach to marketing. I believe that every business has a unique story to tell, and my passion is helping businesses discover and share their stories in a way that resonates with their target audience.

My diverse background has provided me with a unique skillset that translates seamlessly to the world of marketing:

  • Understanding human behavior: As an actor and acting coach, I developed a deep understanding of human psychology and motivation, which is crucial for crafting marketing messages that connect with people on an emotional level.
  • Creative storytelling: My experience in theater and performance has given me the ability to craft compelling narratives that capture attention and inspire action.
  • Strategic thinking: Directing productions requires strategic planning and execution, skills that are essential for developing and implementing successful marketing campaigns.


I understand the challenges businesses face in today's competitive digital landscape. I know what it's like to feel overwhelmed by wasted ad spend and frustrated by strategies that fail to deliver. My goal is to help you break through the noise and achieve explosive growth.


I invite you to connect with me today to explore how we can work together to elevate your brand, captivate your audience, and achieve incredible results.

Frequently Asked Questions

I'm not sure if my business is ready for paid advertising. How do I know if it's the right fit for me?

That's a great question, and it's exactly what we'll explore during the triage call! We'll discuss your business goals, target audience, and current marketing efforts to determine if paid advertising is the right strategy for you. There's no obligation, just a chance to chat and see if we're a good fit.

I've tried paid advertising before, and it didn't work. Why will it be different this time?

Paid advertising can be tricky, and it's often not a one-size-fits-all approach. Many businesses struggle because they use generic campaigns or outdated tactics. We take a different approach! We create precision-engineered campaigns tailored to your specific needs and use data-driven insights to ensure we're reaching the right audience with the right message.1 During the triage call, we can discuss your past experiences and explain how our strategies will deliver better results.

I'm worried about wasting money on ads that don't convert. How do you ensure a return on my investment?

We understand your concern! We're committed to delivering measurable results and maximizing your ROI. Our team uses data-driven insights and analytical tools to track campaign performance and make adjustments as needed.2 Plus, our Lead Ignite package guarantees 30+ qualified leads in 30 days, or your money back!

What makes The Perception Forge different from other marketing agencies?

We are different because we are a team of creative professionals with a passion for helping businesses like yours succeed. We take a data-driven approach to develop innovative marketing strategies tailored to your unique needs.24 During the triage call, we'll dive deeper into our process and showcase how our expertise can make a real difference for your business.

How much does your service cost?

We understand that cost is a major consideration. The investment for our services depends on your specific needs and goals. During the triage call, we'll discuss your budget and explore different package options to find the best fit for your business. Keep in mind that you'll also need to factor in your ad spend budget, which we can help you determine.

I'm still not sure if I'm ready to commit to a full marketing campaign. What happens after the triage call?

There's absolutely no pressure to commit! The triage call is simply a chance for us to get to know each other and see if we're a good fit. We'll discuss your needs, answer any questions you may have, and provide you with a clear understanding of how we can help. From there, you can decide if you'd like to move forward with a customized proposal.